Search engine results have become the business world’s who’s who. Everyone not only wants to be on the first page – they want to be on top. And, rightfully so. We all know we click from top-down.
Just like vying to get on any prestigious list, some people will try to buy their way onto the list, others will “work” their way to the top, and others will sit back and watch everyone else with wonder.
Well, we are often asked by our clients… Can you get us to the top of the list? Not always an easy answer. It depends on so many factors. We have to look at how their clients are searching, what their competitors are doing to get on the top, and what marketing campaigns they have already.
The bottom line? Yes, like almost everything … money can buy your way to the top, but what do you do when you don’t have it? What does it mean to work your way to the top?
Just like good ole-fashioned business networking… you need to get out there and get connected.
You need to have a strong presence (web site with SEO copy), get connected to the right people (link to associations and vice versa) and get well known (use your PR campaigns to generate media coverage that will increase links and populate the engines). To climb the search engine ladder, develop a great online reputation and be a social butterfly. Google recently announced they will be incorporating “social” into their mainstream search results. Read this article to learn how the size of your trusted social network and your participation are going to be even more important factors in your SEO efforts very soon.
And, when you make it to the top… don’t forget the people who helped you get there.