Don’t just set up your exhibit and expect that 100-photo slide show of your work to be as exciting to your audience as it is to you.

Get in the minds of your audience.  How can you get them interested in your product, your brand and your exhibit? How can you entice them into your exhibit and then encourage them to stay long enough to discuss your message points.

Check out some recent “Ideas That Work”, including a program that Momentum Communications created for Pico labeled ‘Jump Around’.

Facebook, Twitter, LinkedIn, FourSquare, Pinterest, and blogs are some of the most popular forms of social media today. Used correctly, they are great for building relationships with consumers; establishing a community resources, and as a prospecting tool. Social media creates social networks, which can help to cement long-term relationships and brand affinity. When a customer has an affinity for your brand, they are far from the reach of your competition.

Making a positive social media impression can help you establish these relationships. Staying in tune with your followers and friends on social media helps to maintain these relationships.

Post frequent updates, offer special discounts or run a contest. The sky’s the limit when it comes to creative social media uses!

Operation North Pole is a charity devoted to bringing the joy of the season to children suffering from life-threatening illnesses and their families by providing a fun-filled day of respite, including the train ride, breakfast with Mrs. Claus and a visit with Santa at his workshop. Operation North Pole’s goal is to alleviate the financial and emotional burdens of coping with illness for all the members of a family and provide for what for some families may be their only holiday celebration.

A live feed of the event at: www.santaspolarexpress.com

Twitter: #nptrain

Just like vying to get on any prestigious list, some people will try to buy their way onto the list, others will “work” their way to the top, and others will sit back and watch everyone else with wonder.

Well, we are often asked by our clients… Can you get us to the top of the list?  Not always an easy answer.  It depends on so many factors.  We have to look at how their clients are searching, what their competitors are doing to get on the top, and what marketing campaigns they have already.

The bottom line?  Yes, like almost everything … money can buy your way to the top, but what do you do when you don’t have it?  What does it mean to work your way to the top?

Just like good ole-fashioned business networking… you need to get out there and get connected.

You need to have a strong presence (web site with SEO copy), get connected to the right people (link to associations and vice versa) and get well known (use your PR campaigns to generate media coverage that will increase links and populate the engines).  To climb the search engine ladder, develop a great online reputation and be a social butterfly.  Google recently announced they will be incorporating “social” into their mainstream search results.  Read this article to learn how the size of your trusted social network and your participation are going to be even more important factors in your SEO efforts very soon.

And, when you make it to the top… don’t forget the people who helped you get there.

For exactly the same reasons we tell our clients:

Share your expertise.  Blogging creates a stage for share important information with your community.  We plan to use this blog to share insight, tips and those Monday morning quarterback moments that we pick up throughout our days. Think of these tidbits as free consults.

Connect with prospects and clients. Blogs are a great way to share the personality of a company.  We hope after reading our blog postings, you know a little bit more about us and how Momentum can help build your brand.  In other words, we hope our blog helps us make it past your first string of cuts.

Cost-effective web presence. Blogs give marketing teams quick, real-time control to post responses and comments on what’s happening now, without waiting for the illusive webmaster to return to his desk.  Hopefully, this blog doesn’t find too many midnight ramblings from us.

Since this is our first blog… we won’t consider ourselves a top blog yet.  Here are a few great examples though if you are considering put your thoughts to keyboard:

• Huffington Post
• TMZ
• Seth Godin
• Dell
• GM Fast Lane
• Marriott